About:
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.
Best fit for:
Employee Count: 500-10,000+
Location: North America & EMEA
Industries: Software, Manufacturing, Corporate Services, and FinServ
Job Titles: CMO, VP Marketing, Demand Generation, Digital Marketing Leaders, Sales Leaders, Sales Development Leaders
Key Features:
- Account-based foundation: Align your sales and marketing teams with unified account-based insights.
- Account-based advertising: Uses intent to prioritize who to show ads to, and to bid down to the person level
- Website personalization: Identifies anonymous visitors and offers a visual editor to make changes to the website
- ABM analytics: Measure account-based metrics that matter like engagement, journey stage movement, ad performance, and more
- Audience segmentation: Uses AI-driven account identification to help identify sections of your market based on similar characteristics, so that you can more successfully attract, engage, convert, close, and upsell.
- Real-time intent: See which accounts are in-market and fill your pipeline with better opportunities, faster.
- Orchestration: Automate a unified customer experience with marketing and campaign orchestration tools that connect teams and content to the customer journey.
- Sales intelligence: Delivers accurate company, contact, technographic, engagement, and intent data right in your CRM or browser.
- Predictive Analytics: Use Demandbase's account intelligence foundation and AI to find the and prioritize the best accounts and opportunities.
