About:
The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster.
Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. Sellers can even leverage their CRM apps to get intelligent insights on contacts and companies and see Demandbase engagement and intent activity. With Demandbase One ABM/ABX/Sales Intelligence, you can coordinate all GTM touches for low-friction buying.
Best fit for:
Employee Count: 500-10,000+
Location: North America & EMEA
Industries: Software, Manufacturing, Corporate Services, and FinServ
Job Titles: CMO, VP Marketing, Demand Generation, Digital Marketing Leaders, Sales Leaders, Sales Development Leaders
Key Features:
- Account-based foundation: Align your sales and marketing teams with unified account-based insights.
- Account-based advertising: Uses intent to prioritize who to show ads to, and to bid down to the person level
- Website personalization: Identifies anonymous visitors and offers a visual editor to make changes to the website
- ABM analytics: Measure account-based metrics that matter like engagement, journey stage movement, ad performance, and more
- Audience segmentation: Uses AI-driven account identification to help identify sections of your market based on similar characteristics, so that you can more successfully attract, engage, convert, close, and upsell.
- Real-time intent: See which accounts are in-market and fill your pipeline with better opportunities, faster.
- Orchestration: Automate a unified customer experience with marketing and campaign orchestration tools that connect teams and content to the customer journey.
- Sales intelligence: Delivers accurate company, contact, technographic, engagement, and intent data right in your CRM or browser.
- Predictive Analytics: Use Demandbase's account intelligence foundation and AI to find the and prioritize the best accounts and opportunities.